Behind Every Visual Identity, There’s a Story
Rawan
Behind Every Visual Identity, There’s a Story
When working on LUMIA, my goal wasn't simply to create a beautiful logo. I wanted to build a visual direction that reflects the brand's personality and gives its skincare products a distinctive, elegant presence.
From color selection to typography and packaging, every detail plays a role in shaping how people perceive a brand.
For me, great branding isn't about adding more elements. It's about finding the right balance between simplicity, consistency, and meaning.
A question for designers and founders: When developing a brand identity, what do you define first — the brand personality, the target audience, or the visual direction?